Resources to use in a pinch
Free tool: Is this a crisis?
Not every emerging issue requires a full-scale crisis response. This tool poses six evaluation questions and gives you one clear answer: stand down, watch it, or start making calls.
Field guide: The Apology Audit
Ten yes-or-no questions to run on a corporate apology before it goes out: three dealbreakers, then the seven most common ways a statement gets weakened. Built to be read aloud to a room, because the dodges you miss on a screen are unmistakable out loud.
Built under deadline, not in a workshop.
Each of these came out of a real situation: a recall, a restructure, a founder transition, where somebody needed an answer that afternoon. They're question sets more than templates because I've found the value is in what they force you to decide, not just fill in. Feel free to change up the order, cut out what doesn't fit your situation and reach out if you need help taking it to the next level.
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